The Faculty of Al Alsun and Mass Communication congratulates Nouran Moheb El Rafie the first MA Comparative Media Studies Program graduate! El Rafei defended her thesis entitled “The Impact of Social Media Influencers on Instagram versus Traditional Celebrities on Young Egyptians’ Attitudes towards Brands” on May 29, 2021 to earn her MA degree in comparative media studies. The examination panel included the candidate’s supervisors, Dr. Nagwa El Gazzar, Vice Dean for Graduate Studies and Research, Faculty of Al Alsun and Mass Communication, MIU, and Prof. Hebatulla El Semary, Chair, Radio and Television Department, Faculty of Mass Communication, Cairo university, and examiners, Prof. Mohamed Hossam El Din Ismail, Professor of Journalism, Faculty of Al Alsun and Mass Communication, MIU and Prof. Dalia Abdullah, Chair, Advertising and PR Department, Faculty of Mass Communication, Cairo university.
The panel praised the work of the candidate, noting the importance of the contribution of the thesis in creating a new model to measure the effectiveness of social media influencers in the marketing of brands.
